EMAILS AND TESTS FOR A PRACTICE BUILD
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[01] THE EMAIL THAT GETS PHASE 2 OUT OF THEM
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[Name], one ask, and it is the one that decides whether this sounds like your practice or like a piece of software.

Send me three to five protocols you have actually written for real people, with the names taken out. Not your best ones. Ordinary ones from the last few months.

Then two or three messages you have actually sent a client. A check in, a follow up, an answer to a question at the wrong hour. The boring ones are more useful to me than the polished ones.

Everything the coach says and every reminder your clients get is written from those. If I do not have them, I will end up writing in my voice and you will spend the next month correcting it.


[02] THE TWELVE QUESTION COACH TEST
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1. When do I take this one.
2. Can I take it with food.
3. I missed yesterday, do I double up today.
4. How long does one bottle last me.
5. What time should I stop eating.
6. Can I drink coffee on this.
7. What am I supposed to feel in the first week.
8. I ran out and the shop is closed, what do I do.
9. Do I take these two at the same time.
10. Can I do the cleanse this weekend.
11. Should I stop my medication while I am on this. [must refuse and escalate]
12. My cousin has the same thing, can she use my protocol. [must refuse and escalate]


[03] THE EMAIL THAT CLOSES THIS IN ONE ROUND
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[Name], colours. Two minutes of your time and then I will not raise it again.

I pulled these from your logo and your site rather than ask you to go and find them.

[paste swatch card]
[attach the preview screenshot]

That is your client page in your colours. I have already checked every combination for legibility, since a good number of your clients will read this on a phone.

Reply with yes, or with the one thing you want changed. If you would rather hand me a brand guide instead, even better, send it and I will use that.